FOR IMMEDIATE RELEASE

June 30, 2009 SBLI Joins Welcome Business USA Los Angeles, CA – June 30, 2009 - Image Direct, a marketing service provider specializing in multi-channel B2B direct marketing programs, announced today that The Savings Bank Life Insurance Company of Massachusetts (SBLI) has joined the Welcome Business USA marketing program, as the exclusive life insurance solutions provider for the program’s audience of two (2) million new small business owners. “SBLI’s life insurance products and excellent service cater to the needs of our small business audience, and the organization is a welcomed addition to our best-in-class corporate partners who participate in the program,” said Alon Doron, President of Image Direct. “SBLI is very excited about the affiliation with Welcome Business USA and the opportunity to reach so many business owners at a time when protecting their new company and their family from the unexpected is so critical”, said Robert K. Sheridan, President and CEO of SBLI. SBLI has been providing affordable life insurance protection to families and businesses for over 100 years and has maintained an A+ (Superior) rating for financial strength from A.M. Best for 17 straight years. Welcome Business USA is a multi channel outreach consisting of shared direct mail campaigns to 38,000 new business owners every week, immediately after they file for their business licenses. The program also includes website resources that enable these new business owners to access the products and services of the corporate participants online, as well as opt-in email newsletters offering advice and how-to-articles for small business owners. Corporate participants also have access to the weekly campaign database and monthly e-newsletter subscribers for program tracking, analysis, and follow-up marketing efforts. About Image Direct Image Direct partners with Fortune 1000 companies in packaged goods, financial services, technology and telecommunications industries to create high-response direct marketing programs that reach target audiences during key trigger events—when brand loyalties and buying patterns are determined. Image Direct specializes in designing, implementing and perfecting response mechanisms by timing the delivery of relevant product and service offers from U.S. corporations to a specific group of well-defined business targets. For more information, visit http://www.imagedm.com. About SBLI Conceived by US Supreme Court Justice Louise D. Brandeis, Savings Bank Life Insurance was established in Massachusetts in 1907. SBLI provides low cost term and whole life insurance coverage as well as fixed annuities in more than 30 states across the U.S. For more information, visit http://www.sbli.com/mybiz or call 1-888-GET-SBLI ext. 4824.