SBLI Hosts Live Twitter Chat with Top Social-Media Influencers

A Social Power Hour on Paying It Forward

April 21, 2014

WOBURN, MA (April 21, 2014 ) – The Savings Bank Life Insurance Company of Massachusetts (SBLI) will co-host a live, one-hour Twitter chat with the Pay it Forward Foundation and a group of influential online moms on Tuesday, April 22 from 1:00 p.m. to 2:00 p.m. in advance of Pay it Forward Day, which will be observed on Thursday, April 24.  This Twitter chat is being organized as a platform to celebrate SBLI’s joining of the Global Pay it Forward Movement, which promotes acts of kindness without expecting anything in return, and to bring together the Twittersphere to share ideas about ways to Pay it Forward.

“Every parent wants things to be better for their children, and generations to come,” said SBLI Vice President and Director of Marketing Christine Armstrong. “In business we have professional associations to provide a forum for us to gather and share best practices. We believe this social hour on paying it forward is a natural fit for SBLI to sponsor as a vehicle for families to share their best practices, or best ideas on how to make better financial decisions to protect their family’s future, and ideas on engaging their children so they will pay it forward to their community.”

A Twitter chat, also known as a Twitter party, is a fun and interactive way to discuss a topic and connect with people who are interested in the same topics. Using the established hashtag, #PayitFwdDay, Twitter users can follow along with the live conversation.  During the Twitter chat, SBLI will ask trivia questions related to Pay it Forward Day and award prizes to participants who answer the questions correctly.  The invite page can be found on Twitter at

Bloggers participating in the SBLI Twitter chat include Happily Blended (@brandyellen), Thrifty Jinxy (@ThriftyJinxy), Homemaking Hacks (@dawnchat), A Frugal Friend (@AFrugalFriend), Thrifty and Chic Mom (@ThriftyChicMom), Nap Time is My Time (@naptimeismytime), The Rebel Chick (@TheRebelChick), Mudpies and Tiaras (@MudpiesandTiaras), Better in Bulk (@1momof5), Adventures of 8 (@adventuresof8), Mom’s Blog @ Mommy Enterprises (@mommye), and Broward Saves (@BrowardSaves).

About The Savings Bank Life Insurance Company of Massachusetts

Conceived by U.S. Supreme Court Justice Louis D. Brandeis, Savings Bank Life Insurance was established in Massachusetts in 1907.  The Savings Bank Life Insurance Company of Massachusetts (SBLI) is currently licensed in 49 states and the District of Columbia, and is a leading provider of safe, low-cost life insurance products.  For more information on The Savings Bank Life Insurance Company of Massachusetts, visit or call 1-886-630-5000.