What is the SBLI Idea?

The SBLI Idea is a pretty straightforward concept. Yet in the insurance industry, it’s pretty unique. What is it? It’s our guarantee that we’ll put you first; not just when it’s convenient, but always. We’ll never treat you like a number. Or a sales figure. Or a means to an end. Instead, we’ll always treat you like a human. Like a friend. Like someone who deserves not only the benefit of our life insurance expertise, but our utmost appreciation and esteem as well. Because we truly believe you do.

Learn 6 ways SBLI is different from other insurers

Our Promise

Everyone who works here at SBLI makes an ironclad promise to our customers—that we’ll provide straightforward life insurance at a fair price while always treating you with kindness, compassion and respect.

Our Values

In every interaction with every customer, we’re committed to living up to the spirit of the values set forth by our founder, Supreme Court Justice Louis Brandeis.

• We will place our customers’ needs first
• We will treat customers, colleagues and partners with kindness, compassion and respect
• We will conduct ourselves with the highest ethical standards at all times
•  We will embrace innovation to the benefit of our customers
•  We will measure our success by the satisfaction of our customers and partners

Owned by our policyholders

Unlike many well-known insurance companies, we’re not a publicly traded company. Which means we’re not subject to stock market volatility or beholden to the profit-minded goals of a bunch of faceless shareholders. Instead, we’re owned by our policyholders. So we’re accountable to you, not Wall Street, which gives us the luxury of being able to think for the very long term. We focus on keeping policy costs down instead of keeping stock prices up. And we measure our success in Total Customer Happiness, not shareholder dividends.