Why SBLI?
Doing life insurance better since 1907
Since SBLI was formed in 1907, we’ve always stayed true to the core values of our founder, Supreme Court Justice Louis Brandeis. And today, we promise to live up to Justice Brandeis’s high standards with every single life insurance policy we issue. How? By making sure it’s:
Straightforward
No gimmicks, no pressure, no hidden costs; because in this business nobody likes surprises.
Dependable
Over a century of financial strength with over 1,000,000 families protected.
Affordable
We promise you’ll always get a fair and transparent price—without compromise and without cutting corners.
Talk to any SBLI policyholder, and chances are you’ll hear some pretty glowing reviews. Why? Because when you do business with us, you can rest assured you’ll always be treated with:
Kindness
We’ll treat you like a human being, not a sales quota.
Compassion
We understand how important it is to protect your loved ones.
Respect
We always put your needs first and will do whatever it takes to meet them.
In the end, we think it has a lot to do with the culture around here. As a customer-focused company that’s owned by our policyholders, we can take the time and effort to make our customers feel great. (Which is something you’re probably not going to find with a publicly traded colossus.)
Four things you should know about SBLI
We’re owned by our customers
As a mutual company, we don’t answer to stockholders. We answer only to our policyholders. You’re our boss, so you better believe we’re going to do whatever it takes to keep you happy.
We’re always competitively priced
Sometimes we have the lowest price in the industry. And sometimes we don’t. But our pricing is always fair and competitive and our insurance never cuts corners.
We measure our success by customer satisfaction
We ask everyone who gets a policy with SBLI to rate their experience. And if it’s not great, we’ll be sure to make things right. It’s one of the reasons our customers love us.
We don’t offer the kitchen sink
There are no competing priorities here. Our focus is on protecting families with great life insurance. So you’ll never find us trying to sell you something you don’t need.
See what our customers are saying
Because we work so hard to take the hassle out of buying life insurance, we tend to hear things like this from our customers: