How should I choose an insurance company?

There are a lot of insurance companies out there. Choosing the right one can feel daunting. But it doesn’t have to be.

We don’t mean to stress you out, but when you choose a life insurance company, you’re deciding you’ll partner with for decades to come. But don’t worry! If you know what you’re looking for—and what you’re looking to avoid—picking the right life insurance company becomes a whole lot easier.

7 key questions to ask before choosing a life insurance company

Choosing the right life insurance provider is crucial, and it goes beyond flashy ads or catchy slogans. Here are seven essential questions to guide you in selecting a company that truly looks out for you:

1. How established is your company?

Stability is key in choosing a life insurer. You’ll want a company with a proven track record that stands strong through all seasons, ensuring they’ll be there when you need them most. At SBLI, we’ve been safeguarding families since 1907, maintaining an unwavering commitment to fulfill every legitimate claim.

2. What is your approach to customer service?

The quality of service is fundamental. Your insurer should treat you with respect, not as just another sales target. SBLI prides itself on treating customers with kindness, compassion, and respect—qualities that have earned us high praise from our policyholders.

3. Who benefits from your business model?

It’s important to know if a company serves external shareholders or its policyholders. As a mutual life insurance company, SBLI is owned by you – our policyholders. This means we always prioritize your interests.

4. Will you sell me unnecessary products?

Integrity matters in business. At SBLI, we train our professionals to understand your needs thoroughly and recommend only what fits your situation—no upselling, just honest guidance.

5. Do you specialize in life insurance?

Expertise is crucial. Unlike companies that might spread their efforts thin over many types of insurance, our focus at SBLI has always been life insurance. With over a century of dedicated experience, we know this field like no other.

6. Do you offer the best value?

Value is more than just a low price. It’s about receiving quality service and knowing your insurer will stand by you. While SBLI may not always have the lowest price, our commitment to quality service and customer satisfaction sets us apart.

7. How strong are you financially?

Financial strength ensures that your insurer can support you when it matters most. Always check an insurer’s financial ratings to gauge their stability and reliability.

Choosing a life insurance provider is a significant decision. At SBLI, we believe in transparency, trust, and treating our customers like family. If you have any questions or need further information, reach out to us, and let’s ensure you’re making the best choice for your needs.

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